Design Different
For independent thinkers in design and business.
Design Different is a podcast for experienced designers ready to build something of their own, and for founders who understand that design isn’t just decoration: it’s how your business works.
With decades of global experience across agencies, corporates, and independent studios, Jake Burdess breaks down what makes creative work not just look good, but actually work.
Expect thoughtful takes on systems, strategy, and the realities of modern design - all without the hype. Whether you’re building your own practice or your own company, this show will help you think more clearly and design more deliberately.
Clarity. Systems. Design that works.
Design Different
DD0003 - You Don’t Need More Clients. You Need a Clear Offer.
Most designers think they have a client problem. In reality, they often have a clarity problem. In this episode, I talk about why more leads won’t fix a vague offer, how to structure what you do so people actually understand it, and why specificity is the foundation for a sustainable, independent design practice.
If your pipeline feels unpredictable or your work feels hard to explain, this one’s for you.
Read more: https://www.jakeburdess.com/you-dont-need-more-clients-you-need-a-clear-offer/
