Design Different
For independent thinkers in design and business.
Design Different is a podcast for experienced designers ready to build something of their own, and for founders who understand that design isn’t just decoration: it’s how your business works.
With decades of global experience across agencies, corporates, and independent studios, Jake Burdess breaks down what makes creative work not just look good, but actually work.
Expect thoughtful takes on systems, strategy, and the realities of modern design - all without the hype. Whether you’re building your own practice or your own company, this show will help you think more clearly and design more deliberately.
Clarity. Systems. Design that works.
Design Different
DD0025 - Why Great Design Might Mean Being Temporarily Unpopular
In this episode of Design Different, Jake dives deep into why truly effective design sometimes requires making decisions that aren't immediately popular. He explores why the most valuable insights are often the hardest to deliver, especially to founders who are emotionally invested in their products. Using real-world experiences and practical strategies, Jake reveals how embracing discomfort and navigating challenging conversations can transform user experience, boost business outcomes, and build lasting trust. This episode is for anyone committed to creating impactful, meaningful work—even when it means being temporarily unpopular.
Read more: https://www.jakeburdess.com/half-my-clients-hate-me/
